This policy gives a description on how CHENS GLOBAL LIMITED ("CHENS", "us", "we", or "our") collects, uses, shares, and protects information about you for our games on mobile devices, PCs, or on other platforms in order to provide you with excellent service and develop our products.
All marketing, advertising, and other services ("Services") provided by CHENS GLOBAL LIMITED are governed by this Privacy Policy. By using or accessing any Service on any platform, you consent to the use of your information in accordance with this policy. This policy also explains how you can withhold or withdraw your consent for the use of your data, including for targeted advertisements, as well as how you can request access to, correction of, or deletion of the information we hold about you.
CHENS GLOBAL LIMITED is committed to transparency, data privacy, and security, and adheres to the stringent requirements set forth by the CCPA (California Consumer Privacy Act) and GDPR (General Data Protection Regulation), as outlined in this privacy policy.
If you have any concerns, please reach out to us using the contact methods provided in the "Contact Us" section of this document. If you do not agree with the way your information is being used as described in this Privacy Policy, we kindly ask that you refrain from installing or using our Services.
This Privacy Policy was last updated on 3.12.2024.
Your information is collected when you first use our games and/or other services, including our website. We utilize this data to enhance your gaming experience and improve our services, with purposes including optimization, fraud prevention, and marketing or advertising. Additionally, we may gather information from advertising platforms, partners, and other third parties, such as details about your purchases and interests.
We may collect and process the following types of information:
We may ask for your approval to collect other information in some circumstances from you or your device. If this situation arises, we will inform you what information we are to collect, the reason we collect it, and how we will be using that information.
We analyze and optimize your information from the use of our Services, along with de-identified or aggregated data, to enhance the performance of our games. This allows us to troubleshoot issues, ensure our websites function properly across all devices, create updates, and continuously improve the quality of our products.
We may use the information you provide directly to us through customer service communications and channels to manage your account and enhance your experience with our Services. This information may be used to contact you and improve our relationship with you. Our customer service channel can be reached at ete01@shinecolorglobal.com.
We gather information through analytics tools, including third-party tools, to understand how you interact with our games and Services. These tools may utilize cookies or other tracking technologies. We may use the data for research and analytics purposes to engage with you directly. Additionally, we may generate reports, analyses, or similar resources for our own research or business intelligence purposes.
We have social and community channels through which we engage with our players. We collect your information only when you initiate interaction on these channels, and any information you provide may be used in connection with those channels. If you choose to interact with us through these platforms, we may communicate with you via these channels and may republish your posts on them.
The other main way that we use and share information is for marketing and advertising reasons. This usage is described in more detail below. We do not sell your information.
We may place ads on third-party websites, apps, and internet-connected devices based on your information we collect about you within our Services. This information may include:
This information is only used to ensure that users see marketing from us that they are interested in.
We work with various third-party marketing partners to help promote our games. Using the information collected when you use their services, they make assumptions to ensure that the most relevant advertisements, tailored to your preferences, are shown to you, and they assess the effectiveness of these advertisements.
This Privacy Policy does not cover the data usage practices of our marketing partners; however, they are required to have a legal basis for using your data for marketing purposes and to provide you with details on how your data is being used.
This game does not include advertising for third-party products and services.
All users have the right to know what information we collect about them and how we use or share that information. If you wish to learn what data we collect and hold about you, please follow the methods outlined in the Contact Us section so we can verify your identity and provide the requested information. You may only request your own personal information, and we will not provide information about other users.
If there is any information we hold about you that you would like to correct, please let us know using one of the methods listed in the Contact Us section. We will make corrections as soon as possible.
CHENS GLOBAL LIMITED retains the personal information outlined in this Privacy Policy for as long as you use our Services, in order to fulfill the purposes for which it was collected, resolve disputes, perform audits, or comply with legal obligations. Should you wish to have your data deleted, please contact us using the methods provided in the "Contact Us" section. Please note that if you request the deletion of your user ID, you may be required to uninstall our game from your mobile device.
Certain information may be retained for record-keeping and legal purposes, and will not be shared with third parties unless required by law. Additionally, de-identified or aggregated data that does not contain personally identifiable information may also be retained.
You can deactivate the account you created in our game by contacting us using the methods described in the Contact Us section. Please note that your unspent virtual items will not remain or be recoverable after your account is deactivated.
You have the right to request the data provided to us to be transferred to another data controller in some circumstances according to the laws in the country where you live.
You may request a restriction of the processing of your data in some circumstances according to the laws in the country where you live.
You have the right to object to the processing of your personal data in some circumstances according to the laws in the country where you live.
Authorized agents, including parents or guardians, may make a request on behalf of the user in the same ways as listed above. If you have any questions, please contact us using one of the methods listed in the Contact Us section.
Push Notifications
We may occasionally send push notifications to provide you with game updates or other important notifications related to our Services. You can opt out of receiving these communications at any time by disabling them in your device's settings.
To use and play our Services you must be over a certain age depending on where you live. We do not knowingly collect personal information from or direct to anyone under the ages set out below. We also do not knowingly allow such persons to use our Services. Please do not play our games or use our Services if you are under the relevant age. If you are aware that personal data has been processed under the age set out below, please contact us so we can delete that information as quickly as possible.
Under the California Consumer Privacy Act (CCPA), users who are California residents have the right to request a list of the third parties to whom we have disclosed their personal information (if any), along with the types of personal information disclosed to those parties during the preceding calendar year. This list may be requested once per year and is provided free of charge.
Users have the right to not receive discriminatory treatment by the business for exercising privacy rights according to the CCPA and other relevant data privacy laws and regulations.
We may update this Privacy Policy from time to time as necessary. If any material changes occur that affect your use of our services, we will notify you through our apps, as required by applicable laws. The revised version will take effect immediately upon posting or upon notification. By continuing to use our services after such changes, you provide your consent to the updated policy.
We are committed to informing our users before using their data for any new purposes not outlined in this Privacy Policy and offering them the opportunity to opt out if they do not agree. If consent is required by law or contract for the use or processing of information, CHENS GLOBAL LIMITED will fully comply with the relevant legal or contractual requirements.
If you have any questions or concerns about this Privacy Policy, including to exercise any of your rights, there are several ways to contact us:
via email to ete01@shinecolorglobal.com;